Strike While Hot!

I attended a business management forum organized by the British Council last week in Lagos. It was a nice opportunity to interact with professionals from different industries and get to learn things from them.
The speaker said a lot on business survival tools for today’s economic environment, but dwelt on two things:
Reaching customers as fast as possible, and
Reaching potential customers with social media.
For businesses to survive in today’s economic environment, they have to be able to engage their potential customers in the fastest possible time and with the right tools.
Social networks are excellent ways for businesses to engage their customers today and are also very interesting if used well also.
Recently I was visiting some facebook pages of some businesses in Nigeria and I found them very boring. Most of the content was loads of text that were so boring to read and I’m sure whoever’s managing those pages must be wondering why user interaction is minimal.
At Wild Fusion, one of our service offerings include assisting our clients with social media plans where companies can take full advantage of social media tools and use them in exciting new ways to engage the right people with the right content at the right time.

Social Network Marketing in Nigeria

Phew! Another weekend is here, after a long week of meetings and an interesting presentation on social network marketing to a client on Thursday. Most of the presentation time was spent getting the client to understand social networks and how it can be used to promote his products and elevate his brand.

In my opinion the use of social media for digital marketing is one of the most engaging, collaborative and innovative element in digital media plans. Social network marketing is here to stay and it is the use of social networks such as YouTube, Facebook, Twitter or LinkedIn to market, sell or engage customers on line. Social networks in this context are those websites that allow users publish content on these sites.

One of the most interesting social media products is the Video Contest competition on YouTube which allows a company or brand to setup a video contest online. Members of the YouTube community can create and submit video assets for the brand or company and participate in voting. Users will spend hours creating videos and voting for the best video in the contest. The Video Contest encourages participation, word of mouth, collaboration and hence increase brand visibility.

Its very important that social network marketing strategy should be well planned so as to harness the benefits that comes with online communities. We here at Wild Fusion believe in innovation and we constantly seeking new ways to add more value to our clients here in Lagos, Nigeria.

I am very excited about being involved in this project and show casing the immense benefits that comes with this exciting way of engagement. Truly I can’t wait to publish success stories or case studies or evaluate the impact of this campaign.

A video on You Tube Video Contest.