Sunday, February 7, 2010

Strike While Hot!

I attended a business management forum organized by the British Council last week in Lagos. It was a nice opportunity to interact with professionals from different industries and get to learn things from them.
The speaker said a lot on business survival tools for today’s economic environment, but dwelt on two things:
Reaching customers as fast as possible, and
Reaching potential customers with social media.
For businesses to survive in today’s economic environment, they have to be able to engage their potential customers in the fastest possible time and with the right tools.
Social networks are excellent ways for businesses to engage their customers today and are also very interesting if used well also.
Recently I was visiting some facebook pages of some businesses in Nigeria and I found them very boring. Most of the content was loads of text that were so boring to read and I’m sure whoever’s managing those pages must be wondering why user interaction is minimal.
At Wild Fusion, one of our service offerings include assisting our clients with social media plans where companies can take full advantage of social media tools and use them in exciting new ways to engage the right people with the right content at the right time.


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