My take on web analytics

Web analytics, the process of collecting and analyzing web site traffic is an important way of determining the success or failure of an online campaign. By determining where visitors to your website come from and how they interact with your site, you can find ways to improve your site design or content and improve campaign ROI.

Web analytics will help you in the following ways:

Knowing how much traffic comes to your site and where the traffic to your site comes from is very essential, and web analytics helps you gather this information. With web analytics, you can study how visitors get to your site (directly, or through referrals), and this information can help plan an effective online campaign.

With web analytics, you can also see how visitors found your site content and how they navigated your website. This information helps you figure out the best landing pages to use for an online campaign.

Web analytics can also be used to monitor the effectiveness of traditional offline advertising campaigns, as an increase in page views on a site can be the result of a TV or radio commercial.

There are a lot of benefits of using web analytics, and companies who aren’t using some form of web analytics on their websites are missing out on a huge potential to understand their site traffic and improve user experience on their sites.